Digital Signage Singapore Price: What It Actually Costs in 2026

The digital signage singapore price you will be quoted in 2026 starts below S$1,000 for a single 55-inch commercial panel on a reseller’s shelf and passes S$14,000 for one double-sided window display, going by the Singapore listings we read on 20 October 2026, and that is before a bracket, a power point, a data cable or a software licence is added. The spread is six lines on the quote, two of which (the licence and the support) keep charging after the screen goes up. This guide takes the six lines in turn, sets out the published market ranges with their sources, and shows what a screen costs over three years rather than on the day it is hung.

Digital signage Singapore price: the short answer

From the price pages we opened, in Singapore dollars unless marked:

• The screen: about S$620 to S$1,600 for a 43-inch to 65-inch business TV or entry commercial display; S$985 to S$2,250 for a 55-inch commercial signage panel; from about S$1,950 at 75 inches to over S$11,000 at 98 inches.
• The player: nothing extra if the display has one built in; S$399 to S$1,299 for an external signage player.
• The software: free for a handful of screens on some platforms, otherwise roughly US$10 to US$45 per screen per month.
• The mount and the fixing: from S$80 for a basic TV-class wall mount, more for tilt, cable concealment, portrait, totems and partitions.
• Power, data and installation: quoted per site, because they depend on where the nearest circuit and network point are.

Market figures, not Roen’s prices; check whether GST is included.

The six lines on every digital signage quote

Every signage job, from one menu screen to a lobby of eight, is built from the same six parts:

1. Display: the panel, rated for how many hours a day it runs and how bright the space is.
2. Player: the computer that plays the content, either built into the display or a separate box.
3. Content system: the software that schedules what plays where, usually a per-screen licence.
4. Mount and structure: wall bracket, ceiling hanger, totem or kiosk enclosure, and the wall behind it.
5. Power and data: a socket outlet behind the screen and a network cable to the player.
6. Installation, setup and support: hanging, configuring, loading the first playlists and keeping it running.

A cheap quote usually has fewer lines, not lower prices. A proper digital signage Singapore quote names all six, so you can see which line moves when you change the brief.

Line 1: the display, and why a signage panel costs more than a TV

The panel is the line people compare first and the one that varies least once the spec is fixed. What separates a S$620 screen from a S$2,249 one of similar size is three ratings on the spec sheet:

• Duty cycle: 16/7 (16 hours a day, seven days) or 24/7. A lobby or menu board that runs all day needs the rating to match.
• Brightness: the panels listed below run from 350 nits, which suits a dim interior, to 700 nits; anything facing a window needs far more.
• Built-in player and warranty: whether the screen can play scheduled content on its own, and whether the warranty is local, on-site and valid for commercial use.

The listings show the steps clearly. SourceIT lists Samsung’s BE50F-H 50-inch business TV at S$621.92, LG’s 55UL3Q-E (350 nits, 16/7) at S$985.55 with a three-year local on-site warranty, and Samsung’s QM55C (500 nits, 24/7) at S$1,554.80. The same QM55C is listed by Bizgram on Sim Lim Square’s marketplace at S$2,249, which is a reminder that the same model can differ by several hundred dollars between resellers, so compare model numbers rather than sizes. Samsung’s 65-inch QH65C at 700 nits and 24/7 is listed by Bizgram at S$3,349.

Line 2: the media player, built in or a separate box

Most commercial displays now carry a system-on-chip player: the QM55C is listed with Samsung’s MagicInfo built in, and the LG 55UL3Q-E with webOS. For menus, notices and dashboards that is enough, and it removes a box that can fail. An external player earns its cost for 4K motion, several zones on one screen, touch, or tight integration with other systems. On SingaporeDigitalSignage.com, BrightSign players are listed at S$399 (LS424), S$544 (HD224) and S$979 (XT1144), and Vivitek’s NovoDS players at S$999 and S$1,299 for the 4K model.

Line 3: the content system licence, the line that keeps charging

Cheap per month, expensive per decade. The pricing pages we read on 20 October 2026 show the shape of the market (prices as displayed, in US dollars):

• PosterBooking: free for the first 10 screens (its own guide says a watermark appears after a three-month trial period), then US$6.49 per screen per month from the 11th screen.
• OptiSigns: US$10 per screen per month on Standard, rising through Pro and Pro Plus to US$45 on Enterprise, which requires at least 25 screens.
• ScreenCloud: from US$20 (Core) and US$30 (Pro) per screen per month, billed annually.
• Fugo: US$20, US$30 and US$40 per screen per month on its Essential, Core and Enterprise plans, billed annually.

At US$20 a month, one screen costs US$720 in licences over three years, roughly half the price of a mid-range 55-inch panel. Ask what happens when the licence lapses: whether the screen keeps playing the last schedule, goes blank, or shows a watermark.

Lines 4 to 6: mounting, power, data and installation

The mount and the wall

There is no public price list for commercial signage mounting, but residential TV mounting gives the floor. FixMove lists a standard fixed mount from S$80, tilt mounting with basic cable concealment at S$120 to S$180, and an articulating mount or heavy TV at S$180 to S$280, plus a S$10 fuel surcharge per visit. SparkFlow lists a fixed bracket from S$80 and full-motion from S$130. Signage adds work those prices do not assume: portrait, height, after-hours mall work, and plasterboard partitions that need backing. If the screen is going on a new office wall, our comparison of glass and drywall partitions explains why the wall type should be decided before the screen position.

Power behind the screen

A screen should plug into a socket outlet behind it, not an extension lead along the wall. Where there is none, a new point is electrical work, and in Singapore the Energy Market Authority says electrical work “should be carried out or supervised by a Licensed Electrical Worker”, listing “addition, extension or replacement of electrical power points, such as socket-outlets, switches or lighting points”. Our guide to what an electrician costs in Singapore covers how power points are usually priced.

Data to the player

A wired network connection keeps playlists updating when the Wi-Fi is busy. Where there is no data point near the screen, a cable run is part of the job; our note on Cat5 vs Cat6 structured cabling explains the cable choice.

Installation, setup and support

This is where quotes differ most: some vendors include the first playlists, training and a support plan, others stop when the screen lights up. Versal Media’s Singapore buying guide gives a useful proportion: it puts the panel price at often 50 to 60% of total project cost, with installation labour at 12 to 18%, power and network at 5 to 10%, software and licensing at 5 to 10%, initial content at 8 to 15%, and a 5 to 10% contingency. For year two onwards it suggests budgeting 10 to 15% of the original hardware cost per year for support, content and eventual refresh.

Digital signage Singapore price by format: the published market ranges

The digital signage singapore price for each format, from the listings and price pages we opened on 20 October 2026, in Singapore dollars unless marked. They are market prices for comparison, not Roen’s prices; Roen quotes each job after a site survey.

Some ranking guides also publish installed estimates, useful as a sense check but not listings: Versal Media puts a commercial LCD at S$1,500 to S$8,000 per screen installed and an interactive display at S$3,500 to S$14,000; PosterBooking puts a commercial indoor display with installation at S$2,000 to S$5,000, a 55-inch menu board with installation at S$2,500 to S$4,500 and an interactive touchscreen kiosk at S$5,000 to S$15,000. When a brief grows beyond one large panel into a seamless wall, it is a different product with a different price structure; see our video wall installation page.

Window and outdoor screens: brightness, and the BCA licence

Two things push window and outdoor screens into a different bracket. The first is brightness: a screen read from the street in daylight needs a high-brightness or double-sided panel, which is why the BenQ double-sided units above list at S$9,299 and S$14,499. The second is the licence. The Building and Construction Authority says “You will need to apply for a licence if you display an outdoor advertising sign or signboard”, and defines outdoor as “Any roofed space that is not fully enclosed on all sides” that carries general pedestrian traffic or is accessible to the public. A screen of moving content counts as an “animated billboard”, and signs “illuminated by means of flickering, flashing and running lights” are prohibited except on certain streets along Orchard Road, Bras Basah/Bugis and Chinatown.

On timing, BCA says it “typically takes 7 working days to assess an application”, with an additional two weeks if URA has to evaluate it, and the documents must be endorsed, where applicable, by the applicant, the building owner or landowner, the Management Corporation, and HDB and the Town Council. Whether a screen inside a shop facing out through glass needs a licence depends on the space; BCA’s own advice for “a more accurate assessment” is to submit through its Advertisement Licensing System. Budget for the licence fee and the time, not only the screen.

What one screen costs over three years

A worked illustration using the published figures above, not a quote. One 55-inch 24/7 commercial panel at SourceIT’s S$1,554.80, using its built-in player, on a US$20 per screen licence:

• Panel: S$1,554.80, once.
• Licence: US$240 a year, US$720 over three years.
• Support, content and refresh: Versal Media’s 10 to 15% of hardware per year is about S$155 to S$233 a year on that panel.
• Mount, power point, data cable and installation: quoted per site.

Over three years the running lines approach the price of the panel, and the per-site lines are the ones no price list can give you, which is why the survey matters more than the brand.

How to get quotes you can compare like for like

A fair digital signage singapore price comparison starts with every vendor quoting the same job. Send each one the same brief:

• How many screens, where, what size, landscape or portrait, and how many hours a day each runs.
• Whether any screen faces a window, the street or a common corridor.
• Photos of each wall, the nearest socket and the nearest network point, and what the wall is made of.
• What will play (menus, video, dashboards, room bookings) and who will update it.

Then ask for the six lines as separate prices, the licence term and renewal price, GST, and the support cost after year one.

Frequently asked questions